CASE · WEBSITE · 4 LANGUAGES
Website for a health startup
Gemut is an iPhone app that explains lab results.
One phone tells the story in six chapters as you scroll, and every page leads to the App Store.
- Scope
- Research, copy, design, motion, code
- Live
- gemut.health
THE TASK
The new site had one job: show the app at work and lead to the App Store.
WHAT I DID
A site where the app explains itself.
Research first.
The copy started from 60 quotes of people talking about their results, the first screens of 16 competitors and 4 apps, and three personas.
One phone, six chapters.
The phone stays in the centre as you scroll. Its screens show the upload, the statuses, the AI assistant Noa and the plan.
Medical, not an AI startup.
Dark scenes carry the product, white pages carry the reading, and soft teal marks only what matters.
Proof without invention.
No reviews, ratings or press logos. The numbers on screen are labelled as examples.
RESULT
Live in 12 days, against four weeks in the plan.
- 12days from start to launch
- 4languages
- 6pages